Deadline Opening Sequence Evaluation - Part 2 Who Would Be The Audience For Your Product?

Who are the target audience?

The target audience for our media sequence is mainly aimed at people aged between 15-21 this is because our film has the appropriate aims to reach that certain age group. The main gender of the film would be male because of the film being mainly about guns and zombies, which we would mainly be represented as a male type of features in a movie. We did not have any main target of when it came to targeting people on sexuality and race because anyone may want to watch the film. An aim for our target audience would also mainly be an audience who like and can cope with watching a movie that makes you jump and creating suspense.

What pre-production research did you conduct with them?

To find out if our audience would like the idea of our film we created a presentation for our pre-production so we could research whether the idea for our zombie survival film was a unique idea for a film. We researched other films that also have the same main feature of it that ours has, zombies.